The most common reasons are that your App Store pages are not converting, your ad targeting is wrong, or you are using the wrong channels. We often see companies spend thousands of dollars on Instagram ads only to get a few downloads. Just because someone saw your app and clicked the download link does not mean they are interested, willing to pay for it, or even that they will open it if they download it. We provide analytical services; we will not only provide the reason but also help you fix it.

This is a retention problem, and there could be a few reasons, including app crashes, the app not solving their problems, or them simply forgetting about the app. Of course, this is a simplified version of what really is going on. A few things to consider are whether the time they spent in the app was sufficient to get value from it, whether your messaging matches the app’s in-app capabilities, and what crash analytics reveal. If the above did not provide you with sufficient data for analytics, a UI/UX audit may be needed. At App Marketing Agency, we believe that design and user flow are personal and can vary from person to person; therefore, our audit includes a few UI/UX and conversion experts who can identify ways to improve the app. We will analyze their reports and create a common theme and a priority list based on our experience on what will have the biggest impact. If your app needs bug fixes, we partner with a mobile app development agency to help your developers get to a better solution faster.

When launching an app, having reviews will help establish credibility with other users. Of course, having negative reviews is even worse! So what can you do to fix no or bad reviews? You can enable in-app push notifications to prompt users to leave a review; typically, a developer would need to implement them. For bad reviews, the best way to address them is to identify their source: is the app unstable? Is it too expensive? Did the user expect some functionality that is missing? Addressing these concerns will not only help generate better reviews but also improve the user experience. Another tip is to always reply to users and ask them to email your company directly so you can address it personally. This helps not only to revert some reviews but also to show other users that you are listening to their concerns. We can help respond to reviews and have a developer add code to your app to get those reviews.

You do not need fancy tools to figure out whether your monthly subscribers are delivering the lifetime value needed to sustain your marketing and operational efforts. Simply take the average number of months a user is subscribed and multiply it by proceeds to get the lifetime value. Using the cost per user acquired, you can calculate the return on ad spend. If you have a mix of monthly, yearly, and lifetime subscriptions, just figure out the percentage of users who subscribe to each type and add them together. We can help calculate your lifetime value at the total and regional levels and provide a price optimization strategy.

An app marketing agency helps mobile apps attract users, improve engagement and generate revenue. Unlike a general marketing agency, an app marketing agency focuses specifically on the challenges of marketing through the App Store and Google Play.

Services can include App Store Optimization (ASO), digital marketing, app analytics, market research, pricing and monetization, localization, social media, UI/UX and app growth strategy.

At App Marketing Agency, we use data and testing to determine which strategies are working before recommending that you invest additional time or marketing budget.

Most likely, your price point is either too high or your messaging is unclear. There are different ways to test different paywall designs, price points, and your app’s UI/UX. Our solution is to first look at historical data points; if the price has never been updated, start by doing some testing. You do not need fancy platforms to create those tests; we can run a time test instead, where the price is changed for a short period. Another solution is to conduct a UI/UX audit of the flow and paywall; we offer a $3,000 USD package that engages designers and conversion experts from around the world to provide a unique perspective on the changes needed in the app.

If you have developed an app, you now need to launch it on the app stores; there are a few steps involved. DUNS number to open an App Store Account, a website, and legal documents with terms of use and a privacy policy. The next step is to set up the app stores; this is where app store optimization can take you from not being found to being found. We can help set up the stores for you, including title, subtitle, description, screenshots, and localization if you are handling multiple languages.

The best place to start identifying what to add to your app next is by reading user reviews and emails about requests. The second-best thing is to do a quick competitor research to see which app features they are providing that you are not. Finally, you can gauge market interest by doing a quick keyword volume search on the features. Putting all this data together gives you a very clear idea of what to focus on next. As an app marketing strategy agency we can help you with feature planning, including gathering and analyzing the data.

If you don’t know where your users are coming from, what they do after downloading your app or where they drop off, it becomes difficult to make informed marketing decisions.

We can help set up app analytics and dashboards to track acquisition, engagement, conversion, retention and revenue. We can also analyze the data to identify which marketing channels and user behaviours are contributing to growth.

App marketing focuses specifically on acquiring and retaining mobile app users. Tracking works differently from website marketing, in-app events and user behaviour can directly impact revenue, and App Store Optimization (ASO) requires a different strategy from traditional SEO.

While many of the same marketing channels can be used, successfully marketing an app requires understanding how users discover, download, engage with and ultimately generate revenue within the app.

This means app marketing can include App Store Optimization (ASO), app install campaigns, onboarding, engagement, retention and in-app purchases, in addition to traditional channels such as search, social media and influencer marketing.

App Store Optimization (ASO) is the process of making your app more visible in the App Store or Google Play Store when people search for an app. For example, if you search for ‘Nordic Walking’, you will see the XWalk app appear. This is because we included ‘Nordic Walking’ as one of the keywords applicable to the app. If you are looking for ASO services, look no further!

As app marketing service providers, we do not work on retainers, but we do offer flat rates for projects such as in-app translation or market fit analysis. We charge an hourly rate for small app developers who need one-off support, such as ASO on a quarterly basis or one-off social media post creation. We also offer monthly packages for teams looking to grow. We understand that it can be challenging for Canadian app companies to bring their app to market. Therefore, regardless of your company’s size, we are here to support you, tailoring our services to your marketing budget and preferences. After all, our goal is to make you successful.

As an app marketing agency, we believe that an app’s success relies on openness in communication, transparency with app data, and innovative testing of sometimes wild ideas.

The time it takes to reach 1,000 downloads depends on a few variables. If you already have customers and are now launching an app, you could reach 1,000 downloads after sending one email or placing a brochure in your establishment. For those launching a new brand, it can take anywhere from one to several months to reach that number of downloads. It may not always be a bad thing to take longer to reach those downloads. It often gives you time to perfect your app by fixing any bugs and observing user behavior to develop additional features.

Yes! We carry out market fit analyses to help you validate your app idea. We can provide insight into your competitors, estimate the cost of acquiring users, and see how many people are searching for keywords relating to your app, among other things. Another way to validate an app is to run an ad and see how many people engage with it. You can also use crowdfunding websites prior to developing an app.

We are happy to test new technology, and we do use machine learning packages to run statistical analyses. LLM models can be useful in certain highly specific areas. However, we believe our value lies in developing creative ideas, testing different creatives, channels, and tactics, and providing insights that go beyond descriptive statistics.

Visited is an app that we created for the travel industry. What started as an idea has grown over time to amass 2.8 million users. It is now localized into 30 languages. 99% of this growth was organic.

We do not discriminate. Having built our own app without VCs’ help, we understand how to bootstrap app companies. Therefore, we work with individuals who have built an app, as well as large companies with ten or more apps that they are looking to market. Regardless of your budget or needs, we can tailor our services to suit all stages of your app’s lifecycle and your company’s current growth stage.

The average cost of acquiring a new user varies by region, app category, level of competition, and user quality. For example, you could acquire a new user for a game app on an Android phone in the USA for $0.50 using Google Ads; a new travel user on an iOS device in Brazil for $0.25 using Apple Search; a new B2B company on LinkedIn Ads for $25; or a new user of a lifestyle app in the UK for $2.50 using Meta Ads. Benchmarking reports can help you estimate the average cost of acquiring your users. However, until you test different channels, markets, and tactics, it will only be an estimate. That’s why we conduct testing to determine the most effective way to run digital marketing campaigns for user acquisition before committing to a scaling budget.

First, it is important to understand where the drop-offs are happening. The second step is to identify any bugs in the system that could be tested with QA. Next, establish whether it is due to a UI/UX issue where users are confused about what to do next, whether the level is too hard, or whether it is not obvious. If not, you can test this by changing the UI/UX and running an A/B test. Alternatively, you could simply ask a few users who dropped off why they did so.

If you are looking to switch from your current marketing agency to App Marketing Agency, a StrategicDB company, we would be delighted to welcome you. Our specialization in app marketing is what sets us apart. Our first step is to analyze historical data to determine what was effective and what wasn’t.

Launching an app globally does not take much effort. It just involves clicking a few buttons on the App Store and Google Play Store. However, to be successful worldwide, you need to localize your app. Localization means more than just displaying the app’s content in multiple languages. It also involves translating the description, screenshots, and keywords. It also involves being culturally aware and making adjustments to match local markets. For example, English has different variations of keywords, such as ‘traveling’ vs. ‘travelling’, and Americans use ‘vacation’ while the British use ‘holidays’ to mean the same thing. It also goes beyond language: for example, the UI is different in North America, where it is focused on simplicity, compared to Europe, where more features and options are preferred. The Japanese UI is different again. Therefore, cultural awareness and understanding can be the difference between success and failure when launching abroad.